Alima Pure has released several new products in the past few months, including the product I am reviewing today, the Alima Pure Eye Primer. This product retails for $26 (0.33 fl oz) and is available at the Alima Pure Website and The Detox Market.
Alima Pure formulates their products without parabens, sulfates, synthetic dyes, phthalates, dimethicone, petroleum, talc, bismuth oxychloride, and nanoparticles.
The Eye Primer is Cruelty-Free and Vegan.
Let's get in to the review!
Alima Pure claims:
Eye Primer prepares the eye area for creaseless, fade-proof eye makeup. Eyeshadows stay saturated, comfortable, and exactly where you put them. Eye Primer is formulated with all-natural ingredients, is suitable for all skin types, and is fragrance-free.
I purchased a sample size of the Eye Primer, so I do not have the packaging to judge. The full size is packaged in a plastic squeeze tube that is ideal for storage and travel.
The Eye Primer is a sort of gel based formula and thin consistency. It is a light beige in color with a slight herbal natural smell but appears clear on the eyelids.
The consistency reminds me of the Too Faced Shadow Insurance, but slightly thinner. It was easy to apply to the lids and did not catch to dry patches or leave the eyelids feeling dehydrated or irritated.
I tried several methods and combinations with this eye primer. As someone with very oily and hooded eyelids, finding an eye primer that keeps my eyeshadows from creasing throughout the day is nearly impossible.
Sadly, when worn alone under my powder eyeshadows, this primer held up for about 5 hours before the eyeshadows started to crease. When worn in conjunction with a cream eyeshadow base, the eyeshadows wore for about 6 and a half hours before creasing. After 8 hours, with and without a cream shadow base, the eyeshadows were completely creased and looked terrible.
I don't know about you, but I need at least 9 hours of solid excellent wear without creasing. This was a big disappointment that this eye primer did not hold up against my oily eyelids.
The Eye Primer also did not live up to its claim of keeping my eyeshadows fully saturated and at their brightest pigmentation. The eyeshadows would have worn better had I only worn a cream color eyeshadow base underneath.
Salvia Sclarea (Clary Sage) Flower/ Leaf/ Stem Water, Mica, Sucrose Palmitate, Polyglyceryl-10 Stearate, Squalane (olive derived), Oleic/ Linoleic/ Linolenic/ Polyglycerides, Glyceryl Stearate, Cetearyl Alcohol, Glycerin, Olive Glycerides, Aqua, Glyceryl Caprylate, Apricot Kernel Oil Polyglyceryl-4 Ester, Sodium Stearoyl Lactylate, Tocopherol (Sunflower derived), Sodium Levulinate, Sodium Anisate, Microcrystalline Cellulose (plant derived), Butyrospermum Parkii Butter (Shea Butter), Olea Europaea Fruit Oil (Olive Oil), Cellulose Gum (plant derived), Persea Gratissima (Avocado) Oil, Cellulose [+/- CI 77891 (Titanium Dioxide), CI 77491(Red Iron Oxide)]
While this eyeshadow primer applied easily and had a very blendable and creamy consistency, this primer did not do what I needed it to, keep my eyeshadow from creasing during the day. Maybe if you had dry eyelids and needed a little moisture, this might workout for you, but otherwise I would say skip this product.