November 09, 2015

Review: Pur Minerals Afterglow Illuminating Powder

Pur Minerals Afterglow Illuminating Powder

These days, it seems that every brand has a highlighter, and they don't, they should. Highlighting is on trend and is here to stay. I was able to get my hands on the Pur Minerals Afterglow Illuminating Powder, which retails for $23.50 (0.28 oz) and is available in-store and online at Ulta, and the Pur Minerals Website.

With so many highlighter options available, how does this one compare? Is it worth the money?

Let's get in to the review!

Pur Minerals Afterglow Illuminating Powder

Pur Minerals claims this product is:

"Packed with age-defying Ceretin Complex and shea butter, this lightweight illuminating powder from PÜR Cosmetics gives your look a luminous glow that diffuses the look of lines, wrinkles and imperfections day or night."

This highlighter is available in one universal shade. It comes packaged in a silver plastic compact, sadly without a mirror. It is not the sturdiest packaging, so I'd be wary of traveling with this. 

Pur Minerals Afterglow Illuminating Powder

The product.

The highlighter is a pressed powder, not packed too hard so the product is easily picked up with a brush. 

Pur Minerals Afterglow Illuminating Powder

The color is a light beige ivory with a shimmery pearl finish. No intense glitter or sparkles. The sheen is not overly intense, and would be perfect for those who prefer a more natural highlight. This will be suit those with a fair to light skin tone. 

When compared to theBalm's Mary-Lou Manizer, BECCA's "Moonstone", and Laura Geller's "Portofino" Highlighter, this had much less high shine and is lighter in color, which makes it ideal for those with very fair skin tones that find the highlighters mentioned above too dark.

Illuminating Powder

Pur Minerals

L to R: BECCA "Moonstone" Poured, Laura Geller "Portofino", Pur Minerals "Afterglow", theBalm "Mary-Lou Manizer"

L to R: BECCA "Moonstone" Poured, Laura Geller "Portofino", Pur Minerals "Afterglow", theBalm "Mary-Lou Manizer"


When applied over a foundation, this wore well for 7 to 8 hours before starting to fade and wear down. If you have normal to dry skin, this will last longer on your skin than on someone with oily skin, like I do. 

To make the highlighter "pop" and last longer on my skin, I paired it with a cream highlighter underneath. 

For those of you that suffer from sensitive or acne prone skin, and many powders irritate your skin, this is the ideal highlighter for you. This product contains no added fragrance or Bismuth Oxychloride that will bother your skin.

However, this product does contain BHA and retinol, so if you know your skin reacts to either or these ingredients, do not try it. 

Pur Minerals claims this product will help diffuse the look of fine lines, wrinkles, and imperfections. I agree. Unlike many highlighters which tend to emphasize uneven texture or lines, this product did not emphasize the rough and uneven texture on my cheekbones. 

The overall look this product gives is what I would best describe as, a "lit from within glow". That glow that doesn't look unnaturally bright or reflective, and makes your face just look radiant.

Overall, the product has very good pigmentation, easy to apply, and is not over the top with sparkle or shine. This is the perfect powder highlighter for those looking for a subtle glow, or if you have a fair skin tone, and most highlighters are too gold or too dark, Afterglow is actually light enough for your skin tone! However, you like that intense highlight, this won't be for you, and if you have any skin tone darker than light, this will be too light for your skin tone. It does contain some photosensitive ingredients that not everyone can wear.


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