February 13, 2017

SWAP FOR SAFER | LORAC Alter Ego Lipstick




I cannot believe I have not shared this safer swap with you all yet! Once my favorite long-wearing lipsticks, the LORAC Alter Ego Lipsticks offer high pigmentation with all day wear. However, their ingredients are not as amazing. 


I have found a much safer option that offers the same all day wear with amazing pigmentation!


Let's get started!






100% PURE's innovative all-natural formula ensures your lip color always looks vibrant, rich and full, never dry. Formulated with healthy fruit pigments and a nourishing blend of cocoa butter, shea butter and vitamin E to moisturize while providing intensely rich color.

Vegan



Available in 11 shades. (Swatches HERE)


Ingredients:

Theobroma Cacao (Organic Cocoa) Seed Butter, Butyrospermum Parkii (Shea Butter), Extracts of Prunus Cerasus (Cherry) Fruit, Prunus Domestica (Plum) Fruit, Vitis Vinifera (Cabernet Grape) Fruit, Rubus Idaeus (Raspberry) Fruit, Vaccinium Angustifolium (Blueberry) Fruit, Rubus Fruticosus (Blackberry) Fruit, Prunus Persica (Peach) Fruit, Prunus Armeniaca (Apricot) Fruit, Solanum Lycopersicum (Tomato) Fruit/Leaf/Stem, Punica Granatum (Pomegranate), Cacao (Chocolate), Rosa Centifolia (Rose Petals) Flower, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Oryza Sativa (Rice Starch), Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Silica, Rosmarinus Officinalis (Rosemary) Leaf Extract



100% Pure formulates their products without artificial colors, artificial fragrances, synthetic chemical preservatives, and are made with entirely natural ingredients. 



Compared to.....





Instantly transform your look with LORAC Alter Ego Lipstick. These sexy and playful lipsticks coat your lips in highly-pigmented color with an opaque, matte finish. Alter Ego Lipstick contains antioxidants such as acai berry, pomegranate, grape seed extract, and vitamins C and E. 

Whether you wish to be a Free Spirit, a Supermodel or a Sex Kitten (even if just for a night), Alter Ego Lipstick comes in a gorgeous range of colors from soft nudes to vivid hues to create any look you covet. Embrace your every identity and dress up your lips with LORAC.



Available in 29 shades.


Ingredients: 

Ethylhexyl Palmitate, Isononyl Isononanoate, Diisostearyl Malate, Paraffin, Aluminum Starch Octenylsuccinate, Polybutene, Microcrystalline Wax, PEG-8 Bees Wax, Mica, Flavor, Synthetic Beeswax, Cetyl Dimethicone, Phenoxyethanol, Oryzanol, Tocopheryl Acetate, Vitis Vinifera, (Grape) Seed Oil, Synthetic Fluorphlogopite, Tin Oxide, Ascorbyl Palmitate, Carthamus Tinctorius (Safflower) Seed Oil, Euterpe Oleracea Fruit Extract, Punica Granatum Extract. May Contain: Titanium Dioxide(CI 77891), Iron Oxides (CI 77491, 77492, 77499), Red 6 Lake (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Red 33 Lake (CI 17200 ), Blue 1 Lake (CI 42090), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Manganese Violet (CI 77742), Carmine (CI 75470). *May Contain Carmine as a Color Additive.




With ingredients that include artificial dyes, questionable preservatives, and what is "flavor"? No thanks, I will be opting for the 100% Lipsticks every time. 

Fingers crossed that 100% Pure releases more shades!





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