Life is Short. Buy the Makeup.

  Marshmallows, Ellis Brooklyn's newest hair and body fragrance mist has launched on the  Ellis Brooklyn  website and available now exclusively online at  Sephora . Available in travel size (1.7 oz, $35) and full size (3.38 oz, $48). "Experience this playful take on the delicious fun of marshmallows with the elevated vibe of milky musks and vanilla orchid. MARSHMALLOWS hair and body fragrance mist embraces you in a delicately sweet cloud of inviting yumminess." Top Marshmallow, Lemon, Peach Skin Mid Caramel Accord, Benzoin, Vanilla Orchid Dry Milky Musks, Amber Woods, Patchouli Indonesia

  "Cocokind's electrolyte-powered water cream delivers lightweight, breathable hydration that softens, plumps, and revitalizes skin. An electrolyte blend (magnesium PCA, sodium PCA, and zinc PCA) supports skin's natural moisturizing factors, balances hydration, and controls shine."

The first round of Holiday 2024 releases have arrived at Ulta Beauty ; featuring Live Tinted, Ellis Brooklyn, ILIA, and OSEA!  If you've been looking for amazing skincare or cosmetics that are cruelty-free and consciously chosen ingredients, these brands will be perfect for you. OSEA is up there with my favorite skincare brands of all time and seeing their brand expand and grow at Ulta Beauty is amazing!

  DEAR SKY , Ellis Brooklyn's newest perfume has officially launched today at  Ellis Brooklyn  and available in-stores at Sephora . Available in travel size (0.34 oz, $33) and full size (1.7 oz, $115).

Earth Harbor's newest product launch, the Horizon Ceramide Recovery Serum is formulated to strengthen the skin barrier, deeply hydrate, restore, soften, and comfort your skin. Horizon retails for $26.00 (0.67 fl oz) and is now available on the Earth Harbor Website  and available in a refill option HERE . "A new horizon for all-in-one healthier skin & youthful barrier function. Replenish your boundless glow with noticeably hydrated, soothed, supple skin. 5-Ceramide Complex, Phytosterols, Lipids and Clinical Botanic Hydrators are essential for your best skin every sunrise and sunset." Ingredients aqua, propanediol (plant-derived humectant)°, isoamyl laurate (plant-derived emollient)°, lactobacillus/nereocystis luetkeana (kelp-derived) ferment filtrate°, glycerin (vegetable-derived humectant)°, nymphaea caerulea (blue lotus) flower extract°, oryza sativa (rice) lipids°, beta glucan (mushroom-derived humectant)°, squalane (olive-derived)°, coco caprylate/caprate (coconut...

Silk Naturals has released their Valentine's Day 2024 Collection!  This new collection features 9 loose powder eyeshadows, 5 Nourish Lip Conditioners, 3 Velvet Matte Lipsticks, and 1 Lip Stain. The eyeshadows retail for $4.95, Lip Stains retail for $5.49, and Velvet Matte Lipsticks retail for $6.99 on the Silk Naturals Website .  Silk Naturals is an amazing indie clean brand that keeps their prices affordable without compromising quality. Some of my favorite products are their Brow Cream , Cream Contour Sticks ,  Highlight Powders , and Velvet Matte Lipsticks ! Plus take an additional 10% off your order with code New24 until February 15th!

    Silk Naturals has released their Fall 2022 Collection!  This new collection features 10 loose powder eyeshadows, 5 Slick Sticks, and 7 Velvet Matte Lipsticks. The eyeshadows retail for $4.95, Slick Sticks retail for $4.95, and Velvet Matte Lipsticks retail for $6.50 on the Silk Naturals Website .  Silk Naturals is an amazing indie clean brand that keeps their prices affordable without compromising quality. Some of my must-have makeup items are their Brow Cream ,  Highlight Powders , and Velvet Matte Lipsticks ! Plus take an additional 10% off your order with code fall22 until September 25th! Eyecolors AQUATIC medium teal shimmer BLACK ROSE deep cool red shimmer BLUE SKY pearl blue shimmer BONFIRE deep copper red shimmer CINNAMON TOAST warm coppery foliage glimmer ECLECTIC purple gold taupe duochrome shimmer FULL MOON light taupe shimmer LUCKY light copper shimmer MUSHROOM medium taupe shimmer POISON IVY deep olive green shimmer Slick Sticks CRUSH deep berry...

Corpus Naturals  has launched 6 new sets for the holiday season just in time for Black Friday! Corpus products are vegan, and cruelty-free, and free from parabens, aluminum, talc, baking soda, propylene glycol and synthetic fragrance. All of the ingredients are either plant or mineral derived. Let's take a peak at the holiday sets!

Root Pretty Cosmetics has launched a new zero waste foundation- the Wonder Foundation! This foundation retails for $26 (0.7 oz) and comes in a whopping 47 shades and is available now on the Root Pretty Website . All Root Pretty products are vegan, gluten-free, cruelty-free, and made in the USA. Per Root Pretty - "Our Wonder Foundation is a creamy full-coverage foundation, naturally pigmented with minerals & enriched with deep conditioning ingredients for a long-lasting, hydrating finish. Packaged in a zero-waste compostable tube for ease of application & eco-friendly impact." Do not wait and take advantage of their Black Friday sale now! All items are buy one get one 50% off thru November 30th. Happy Shopping!

  Cocokind's Daily lightweight, mineral-based SPF 32 uses reef-safe zinc oxide, blue phytoplankton and microalgae to protect skin against UVA and UVB rays, blue light and pollution damage.

  14e Cosmetics has re-branded themselves with sustainable packaging, new formulas and more shades of their classic complexion products! Shop all of their products and learn more about the brand  HERE .

  Credit: Credo Beauty Aether Beauty has released their new Mini Crystal Eyeshadow Palettes ($24.00) ; Ametrine (shown above) and Topaz.  A 4-shade eye shadow palette with pigmented colors in shimmer and metallic finishes. The eyeshadow palettes are formulated with organic coconut oil, shea butter, organic moringa and roship oils, rich in vitamin C. Like all Aether Beauty palettes, the paper palette is fully recyclable with the removal of pans and elastic. Available to purchase now on the Aether Beauty Website  and soon the Credo Beauty Website .

  A super-soft, ethereal glow highlighter for the perfect radiant cosmic diamond sparkle finish. Aether Beauty launched their Supernova Crushed Diamond Highlighters this year and have knocked it out with every launch since! The highlighters are currently available in three shades and retail for $38.00 (0.37 oz). Available to purchase at Sephora  and the Aether Beauty Website .

Achieve major color payoff with these highly pigmented and long-lasting liquid lipsticks. Enriched with jojoba and sea fennel, the nourishing and non-drying formula has a flexible feel and ultra staying power.   Zuzu Luxe has launched their first ever matte liquid lipstick! The Matte Luxe Lip retails for $18.50 (0.17 oz) and comes in 6 must-have shades for all occasions. Available now through the Zuzu Luxe Website and more retailers soon! FLAMINGO  cool deep fuschia LOLLIPOP  warm nude peach MEOW  cool berry POPPY  cool fiery red TRYST  warm apricot pink TUTU  cool powder pink credit: Zuzu Luxe 

100% Pure Cosmetics is releasing the brand's first lip liners! The Creamy Long Last Lip Liners ($22) are going to be available in 6 shades and available on the 100% Pure Website . The Pure Activists and Pure Revolutionists will receive early access to these products starting today November 6th, the official launch being Thursday, November 16th. Skin softening jojoba and pomegranate oils offer precise, ultra smooth application to fill, shape, and line lips. Antioxidant packed fruit pigments deliver vibrant, long-lasting color. Chai medium nude brown Cognac light pinky brown nude  Pink Brandy medium neutral pink Punch medium pinky berry Shirley Temple vibrant warm orangey red Vino deep berry Cruelty-Free + Vegan

Brow Boss Organic Pencil Au Naturale Cosmetics has released their newest brow product; the Brow Boss Organic Pencil ! Finally a brow pencil with numerous shades and a formula that is creamy to the touch! Available now on the Au Naturale Cosmetics Website ($22, 0.5 g). Whether you aim to define, accentuate or fill, our Brow Boss Organic Pencil simultaneously nourishes your skin and leaves you with iconic brow game.      Shades      Audrey  very deep brown for dark brunettes Blake  light taupe for a light or golden blondes Cara  light brown for the deeper blondes and light brunettes Frida  deep black-brown for those with black hair Julianne  warm tan for strawberry blondes and red heads Cruelty-Free & Vegan

Top: Sweet Nothings, Bottom: Pure Indulgence Lily Lolo has released two new powder eyeshadow palettes! The Sweet Nothings and Pure Indulgence Eye Palettes (21 bp, 0.28 oz) are available on the Lily Lolo UK Website .      Sweet Nothings      Give in to temptation with this palette of sweet-treat shadows. With shades ranging from pretty sugared-almond pastels to intense bitter chocolate and shimmering metallics, it is simple to create multiple beautiful eye looks for both day and night.      Pure Indulgence      Feast your eyes on these sumptuous pressed mineral shadows. This palette includes a selection of shades from rich, chocolatey browns to golden vanilla and caramel, which means that when it comes to creating a unique look, you're truly spoiled for choice. The Eye Palettes are certified Cruelty-Free, Vegan, and made with very clean ingredients!

PHYTO-PIGMENTS Youth Cream Compact Foundation It looks like the Green Beauty community is getting its first compact foundation! Juice Beauty has released their PHYTO-PIGMENTS Youth Cream Compact Foundation ($45, 0.6 oz) ! For now, this foundation is only available at Ulta in-stores and online , with more retailers surely to follow. Available in 5 shades. PHYTO-PIGMENTS Youth Cream Compact Foundation is a hydrating, balm-like foundation made with plant-derived pigments of rose, lotus flower and rice. Dispensed from a unique airless compact designed to be spill-proof and serve as a built in palette, this medium coverage foundation blends in beautifully leaving skin looking dewy, luminous and smooth. Press the button once for a light touch of foundation, press again for buildable coverage.   Age defy serum technology with resveratrol-rich grapeseed, fruit stem cells and vitamin C   Offers medium coverage   Reduces the appearance of fine lines and wrink...

Indie makeup brand Civilized Cosmetics has launched their all matte Liquid Lip Suedes ! Available in 6 shades, these liquid lipsticks retail for $35 (0.28 oz) and are available on the Civilized Cosmetics Website . Take 35% off right now with the code: VIPFRIEND (valid thru 8/31) Liquid Lip Suede has an intense high-fashion matte suede finish. Made with natural, organic and vegan ingredients for non-toxic nourishing color. Glides on smoothly and lasts for hours. One application provides a bold matte finish. Finally, a liquid matte lipstick without all the toxins. Civilized Cosmetics is formulated with organic, natural, plant derived or non-toxic synthetic ingredients and is a Cruelty-Free and Vegan brand.  SHOP IT