REVIEW | Wet n Wild Photo Focus Foundation

Photo Focus Foundation

Finding a Cruelty-Free and Vegan foundation at the drugstore can be a challenge, but Wet n Wild stepped up to the plate and released their Photo Focus Foundation! This foundation is available at your local drugstores, Target, and Walmart ($5.99, 1 fl oz).

Wet n Wild is certified Cruelty-Free and this foundation is free of parabens and talc. **2020 Update** Wet n Wild is no longer cruelty-free.

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     Wet n Wild Claims     

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. 

High-performing, breakthrough formula 

Featuring light-adjusting complex to help prevent white cast in photos  

Tested under 7 light conditions with and without the use of flash

     Packaging     

The Photo Focus Foundation is packaged in a clear glass bottle with an open top mouth with a spatula on the lid to dispense the product.


I do not care for the dispensing mechanism that Wet n Wild chose. A pump or squeeze tube would have been a better option. The clear glass does make identifying shades much easier at the store.


The size of the glass bottle isn't the most travel friendly and the glass is fairly heavy. I have not had any problems with the glass bottle leaking or breaking.

Photo Focus Foundation

     Product     

The foundation is a liquid formula that is on the runnier side. The foundation is available in a whopping 20 shades!


I picked up the lightest shade 360C "Porcelain" a fair ivory with a warm undertone. This shade would be ideal for those with a very pale complexion with neutral to slightly warm undertone. Similar to 100% Pure "Creme" or MAC NC10. The Juice Beauty PHYTO-PIGMENTS Serum Foundation ins 05 "Buff" is about a half shade darker than "Porcelain". This shade was about a half shade too light for me with my current skin tone.


The foundation has a strong paint-like smell. The smell does dissipate after an hour or so.


The formula dries down fairly quickly so it is best to work in small sections when applying the foundation to the face. For my highly textured skin, the best application came from using a beauty sponge. This method gave the most even and least cakey application.

360C "Porcelain"

     Performance     

With one layer of foundation, the coverage is light at best. Two or more layers of foundations, the coverage was light-medium to medium. My acne and acne scars were still visible after 2 layers of foundation. The foundation dries to a flat matte finish.


This foundation was difficult to apply to say the least. It was difficult blend out without becoming patchy and would emphasize dry patches and acne. Keep in mind I have oily skin, so if you do not struggle with rough texture, acne, or dry skin, this foundation may apply easier for you.


While the application was difficult, the foundation does wear well throughout the day. I noticed oil starting to break through after 7 to 8 hours. After 9 hours, the foundation started to wear off around my nose and chin. The foundation was prone to transferring. If you're someone who tends to touch their face throughout the day, you may want to pass on this foundation.


The foundation did not settle into my fine lines so if you have mature skin with fine lines and wrinkles, this may be a good option for you.


The one aspect of this foundation that really frustrated me the most was how poorly products applied on top of this foundation. My powder bronzer applied unevenly and very patchy. I had to correct these patchy areas with a beauty sponge to blend the products seamlessly together.


There was zero flashback with this foundation.

360C "Porcelain" on the face

     Ingredients     

Isododecane, Cyclopentasiloxane, Water/Eau, Glycerin, Cyclohexasiloxane, Dimethicone, Butylene Glycol, Dimethicone, PEG-10 Dimethicone, Disteardimonium Hectorite, Adipic Acid/Neopentyl Glycol Crosspolymer, Caprylyl Glycol, Silica, Sodium Chloride, Sorbitan Sesquioleate, Lecithin, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Polysilicone-11, Isopropyl Titanium Triisostearate, Laureth-12, Phenoxyethanol, Ethylhexylglycerin, (MAY CONTAIN/PEUT CONTENIR): Titanium Dioxide/CI 77891, Mica, Iron Oxides/CI 77491, CI 77492, CI 77499.

     Overall     

While I love that this foundation is Cruelty-Free and Vegan, and the shades are very inclusive for those with skin tones that are often forgotten, the formula was not made for someone with my skin type. It tends to cling to dry patches and acne, and the coverage was just not there for someone who prefers a high medium coverage foundation. The more foundation you apply, the heavier and more textured the foundation appears. Would I buy this foundation again? No, I much prefer the L'Oreal Pro Matte and Hush and Dotti Liquid Foundations. I honestly wouldn't recommend this foundation to anyone due to its tendency to appear heavy on the skin and cling to texture and dryness.

★★★☆☆ | LEAVE IT